What is PBI?

PBI is a trustworthy, competent and innovative organization that maintains reliable standards for Polish Internet research. What sets us apart is our expert knowledge in the field of Internet research and web metrics in Poland. PBI is also experienced and professional research personnel – true enthusiasts who belong to Polish and international professional associations.

PBI’s flagship project is the Megapanel PBI/Gemius survey, which is the standard for measuring website traffic and web applications and is the key source of knowledge about Polish Internet users for advertisers and publishers.

PBI successfully conducts ad-hoc and syndicated marketing research, which enjoy great interest among our clients. We also undertake non-commercial research projects, thereby fulfilling our educational mission.

We are an active member of the European Media Research Organisation (EMRO) – an organization of entities involved in media measurement and I-COM. We also belong to the IAB Polska Internet Industry Employers Association.

Our efforts to maintain high operating standards include observance of the European Association for Market, Social and Opinion Research (ESOMAR) code, which specifies the standards for conducting research projects.


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